AI Insights · Timothy · July 2022
Top 5 Interactive Story Games on iOS in the UK: Q2 2022 Performance
Discover the performance trends of the top 5 interactive story games on iOS in the UK during Q2 2022, including revenue, downloads, and active user metrics.
In Q2 2022, the top 5 interactive story games on iOS in the United Kingdom showcased varied performance trends in terms of revenue, downloads, and active users. The data, sourced from Sensor Tower, provides a detailed look into the weekly metrics of these popular apps.
Episode - Choose Your Story saw a gradual decline in weekly revenue, starting from around $74K at the end of March to approximately $32K by the end of June. The app experienced fluctuations in downloads, peaking at 15.4K in mid-April and dropping to 7.2K in early June. Active users showed a mixed trend, with a notable increase to 35.1K in mid-June before settling at 31.5K by the end of the month.
For Chapters: Interactive Stories, the weekly revenue remained relatively steady, averaging around $26K to $32K throughout the quarter. Downloads showed a downward trend, from 6.1K at the end of March to about 3.1K by the end of June. Active users also saw a decline, starting at 36.7K and decreasing to 28.3K.
Choices: Stories You Play maintained consistent weekly revenue, fluctuating between $17.9K and $30.1K. Downloads were stable, ranging from 1.3K to 2.6K. Active users exhibited significant growth, peaking at 79.5K in mid-June before decreasing to 54K by the end of the month.
Love Island: The Game experienced a notable increase in weekly revenue, reaching $32.6K in mid-June. Downloads spiked dramatically, peaking at 41.8K in early June and maintaining high figures throughout the month. Active users followed a similar trend, with a substantial rise to 68.4K in mid-June.
Lastly, MeChat - Interactive Stories showed a steady increase in weekly revenue, peaking at $14K in early June. Downloads also saw a significant rise, reaching 11.9K at the end of May. Active users increased steadily, peaking at 26.8K in early June.
These insights, courtesy of Sensor Tower, highlight the dynamic landscape of interactive story games on iOS in the UK. For more detailed data and analysis, visit Sensor Tower's website.
